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Our podcast is aimed at supporting the development and growth of women-owned food and beverage processing businesses in the Canadian prairies. Our guests include industry experts as well as food and beverage entrepreneurs to provide knowledge, real world examples and inspiration. Check out our other programs and join our member base for free at www.fead.ca
Episodes
Monday Feb 14, 2022
Monday Feb 14, 2022
We are honored to have had Daria Malin of Boost Strategic Coaching and author of Hands-On Marketing; The Small Business-Owner’s Guide to Advertising & Branding as our first guest on the podcast. Daria has spoken to both Awesome Accelerator groups in the past so we knew first hand how valuable her knowledge of sales and marketing is.
In this episode, Daria shares her approach to developing clear, concise messaging that is tailored to the different relationships that are key to your business. We discuss messaging to the end customer as an obvious key stakeholder but what about other groups such as suppliers and retailers? Listen to learn how you can use the same tool to develop effective messaging in all areas of your business. Plus Daria sprinkles in a few other hot marketing tips throughout.
Enjoy!
Learn more about FEAD
Instagram: @feadprogram
Learn more from Daria:
Instagram: @booststrategiccoaching
Facebook: /booststrategiccoaching
Get her book: www.boostcoaching.ca/book
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