Friends of Feadies

Intro: What’s this podcast about?

Attention foodies, aspiring entrepreneurs, and Agri-food enthusiasts! The Friends of Feadies podcast is your must-listen. If you're hungry for success, seeking inspiration, or navigating the world of food entrepreneurship, this podcast is tailor-made for you.

 

What's FEAD? Female Entrepreneurs in Agri-Food Development is a program dedicated to empowering and advancing women entrepreneurs in the dynamic food processing sector.

Learn more at www.fead.ca

Follow us on social media:

Instagram:  https://www.instagram.com/feadprogram/

LinkedIn: https://www.linkedin.com/company/fead-female-entrepreneurs-in-agri-food-development/?viewAsMember=true

In partnership with Innovation, Science and Economic Development Canada (ISED).

Episode 6: Tips For Grocery Retailing – Retailer’s Perspective (Matthew Sobocan – Sobeys)

This episode we had the pleasure of talking with Matthew Sobocan. Matthew is the Local Development Manager for Sobeys for Manitoba, Saskatchewan, and NW Ontario. He has over 35 years of experience working in grocery retail and the consumer packaged goods industry and provides a lot of valuable knowledge.
Have you been selling your product directly to your customers at farmers markets or trade shows and are ready for the next step? Entering the grocery retail market can seem like a daunting task but we are here to help and provide some great insight on how to build a retailer relationship to get onto store shelves and into the hands of more consumers. Listen as we discuss how stores like Sobeys are prioritizing local products and working with business owners to manage their output capacity and help with sales growth.

Learn more about AWESOME:

Learn more about FEAD
www.fead.ca

Instagram: @feadprogram

Contact Matthew Sobocan:
Email: Matthew.Sobocan@sobeys.com
Phone: (204)487-5849

Check out women entrepreneurs that have their products on the shelves of Sobeys, Safeway and IGA:
https://www.sobeys.com/en/supporting-women-owned-business/
https://www.safeway.ca/supporting-women-owned-business/

https://west.iga.ca/supporting-women-owned-business/

Episode 16: Keynote Presentation - Amy Kaban, Parkerview Brews Kombucha (2022 AWESOME Conference)

Welcome to the final episode from the 2022 AWESOME Conference. We are excited to share the presentation from the keynote speaker, Amy Kaban, founder and CEO of Parkerview Brews Kombucha. Amy founded her company in 2017 and has grown Parkerview Brews to where it is now available in over 200 retail locations across Saskatchewan. Amy is a Founder who has built her business from the ground up and when it comes to entrepreneurship and business development, Amy is a wealth of knowledge! Listen in to hear Amy’s valuable presentation where she shares her business journey and the important things she’s learnt along the way.

Learn more about FEAD: www.fead.ca
Instagram: @feadprogram

Connect with Amy & Parkerview Brews: 
www.parkerviewbrews.com

Instagram: @parkerviewbrewskombucha

Episode 15: Achievement Awards Panel – Part 2 (2022 AWESOME Conference)

Welcome to part two of the Achievement Awards panel chat that was recorded live at the 2022 AWESOME Conference. This panel highlights the 5 recipients of the Outstanding Mentor award: Crystal Milburn (Prairie Bee Meadery), Shakirat Edoho (Atare Foods), Kareema Batal (Neo Juicery), Angela Seto (Three Foragers Bee Co.), and Dalia Kohen (Wild Folk). The panel was moderated by Miriam Johnson (CEO, WESK). Listen in to hear these accomplished founders discuss facility ownership, sustainability, female entrepreneurship and more. 

Learn more about FEAD: www.fead.ca
Instagram: @feadprogram

Connect with the panel:
Crystal (Prairie Bee Meadery): www.prairiebeemeadery.ca
Instagram: @prairiebeemeadery

Shakirat (Atare Foods, 9jafoodie blog): www.9jafoodie.com
Instagram: @9jafoodie

Kareema (Neo Juicery): www.neojuicery.com
Instagram: @neojuicery

Angela (Three Foragers Bee Co.): www.threeforagers.ca
Instagram: @threeforagers

Dalia (Wild Folk): www.drinkwildfolk.com
Instagram: @drinkwildfolk
Moderator - Miriam Johnson (WESK): www.wesk.ca

Episode 14: Achievement Awards Panel – Part 1 (2022 AWESOME Conference)

This episode is part one of the Achievement Awards panel chat from the 2022 AWESOME Conference. This panel highlights the 5 recipients of the Rising Startup award: Raquel Vigueras (Pueblo Chili Co.), Amanda DeSutter (Amanda Lynn Gluten Free), Lindsay Beaulieu (I Love Microgreens), Betsy Hiebert (Cocoabeans Gluten-Free Bakeshop), and Sondra Pearn (Lake Life Caesar Co.). The panel was moderated by Miriam Johnson (CEO, WESK). Listen in to hear these inspiring founders discuss business goals, challenges, as well as their life and entrepreneurial tips. 



Learn more about FEAD: www.fead.ca
Instagram: @feadprogram

Connect with the panel: 

Raquel (Pueblo Chili Co.): www.pueblochili.co
Instagram: @pueblochili.co

Amanda(Amanda Lynn Gluten Free): www.algf.biz
Instagram: @amandalynn_glutenfree

Lindsay (I Love Microgreens): www.facebook.com/ilovemicrogreensrd
Instagram: @ilovemicrogreens

Betsy (Cocoabeans Bakeshop): www. cocoabeansgf.com
Instagram: @cocoabeansgf

Sondra (Lake Life Caesar Co.): www. lakelifecaesar.com
Instagram: @lakelifecaesar
Moderator - Miriam Johnson (Women Entrepreneurs of Saskatchewan): www.wesk.ca

Episode 13: Industry Outlook Panel (2022 AWESOME Conference)

This episode was captured live at the first in-person AWESOME Conference on November 9th, 2022 in Saskatoon. The discussion features three leading women in agri-food: Natasha Vandenhurk (CEO, Three Farmers Foods), Shannon Hood-Niefer (Chief Technology Officer, Sunnydale Foods) and Karen Churchill (President and CEO, Ag-West Bio) The panel was moderated by Miriam Johnson (CEO, WESK). Listen in to hear the panelists discuss opportunities, challenges, technologies, and the impact of women in agri-food.

Learn more about FEAD: www.fead.ca
Instagram: @feadprogram

Connect with the panel:
Natasha Vandenhurk (Three Farmers Foods): https://www.linkedin.com/in/natasha-vandenhurk-61a89b26

Shannon Hood-Niefer (Sunnydale Foods): https://www.linkedin.com/in/shannonhoodniefer
Karen Churchill (Ag-West Bio): https://www.linkedin.com/in/karen-churchill-94557347

Moderator - Miriam Johnson (Women Entrepreneurs of Saskatchewan): https://www.linkedin.com/in/miriamjohnson1 

Episode 12: Sales: Fostering the Success of Local Producers (Julianna Tan – The Little Market Box/Those Girls at the Market)

Julianna Tan is a chocolatier with a passion for supporting local and is the co-founder of two successful businesses in Saskatoon, SK. Julianna started her journey as a farmers’ market vendor and now supports over 100 local food-producers and artisans through her online platform, The Little Market Box. She cares deeply about local producers and through The Little Market Box, Julianna helps support the individuals and families who rely on the farmers’ market as their livelihood.

In this episode, we continue our discussion on markets and local supply chains. Listen in to hear Julianna share her entrepreneurial experience and discuss the importance of strong community relationships, creating an authentic connection with your customers, and advice for aspiring entrepreneurs.

Learn more about FEAD: www.fead.ca
Instagram: @feadprogram

Connect with Julianna:
The Little Market Box
www.thelittlemarketbox.com
Instagram: @thelittlemarketbox
Those Girls at the Market
www.thosegirlsatthemarket.com
Instagram: @thosegirlsatthemarket

Episode 11: Sales: Preparing for Market Vendor Success (Jodi Dore - The Chai Wallahs)

This episode is all about markets! Our guest, Jodi Dore, is the co-founder and owner of The Chai Wallahs based out of Red Deer, AB. Jodi and her business partner, Heather, started selling Chai Products at small Farmers’ Markets almost two decades ago. Jodi has a lot of advice and information to relay around markets: what to expect, creating a positive experience, nurturing relationships, and building a supportive community.
Are you thinking about selling your product at a local market? When done right, markets can be your most dense period of sales and connections. If you grow, bake, or create things as a hobby, you may have thought about selling them at a market. Farmers’ Markets are a great opportunity to grow a business and strengthen local food systems. Before you venture down the path of becoming a market vendor, some
preparation is needed.

Learn more about FEAD: www.fead.ca
Instagram: @feadprogram

Connect with Jodi & The Chai Wallahs:
www.thechaiwallahs.com
Instagram: @chai.wallahs