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Our podcast is aimed at supporting the development and growth of women-owned food and beverage processing businesses in the Canadian prairies. Our guests include industry experts as well as food and beverage entrepreneurs to provide knowledge, real world examples and inspiration. Check out our other programs and join our member base for free at www.fead.ca
Episodes

Tuesday Oct 17, 2023
Episode 19: The Power of ”WHY” - My Journey into 400+ Canadian Stores
Tuesday Oct 17, 2023
Tuesday Oct 17, 2023
Carly Minish is an exceptional entrepreneur who has turned her love for culinary excellence into a thriving business, enriching the lives of countless food lovers across Canada.
From humble beginnings, experimenting with formulations, and sharing her creations with family, Carly's gourmet take on this quintessential Canadian product quickly gathered a devoted following. The journey led her to farmers' markets, where the demand for Smak Dab soared, and soon enough, this delightful condiment found its way into over 400 stores in Western Canada and specialty shops in Ontario.
In this episode, Carly tells you about the power of "WHY" and how to pitch your business. Smak Dab has strong branding and very engaging social media as well. She tells you about the power of social media and how to leverage that to get new customers.
So, get ready to be captivated by Carly's remarkable journey as she shares her story of passion, perseverance, and the joy of bringing her delectable creation to the world. Her journey as a female founder in the agri-food industry will undoubtedly inspire you to believe in the incredible possibilities that lie ahead when you dare to follow your heart.
Smak Dab's website: https://www.smakdab.ca/
Smak Dab's Instagram: https://www.instagram.com/smakdabmustard/
What's FEAD? Female Entrepreneurs in Agri-Food Development is a program dedicated to empowering and advancing women entrepreneurs in the dynamic food processing sector.
Learn more at www.fead.ca
Follow us on social media:
Instagram: https://www.instagram.com/feadprogram/
LinkedIn: https://www.linkedin.com/company/fead-female-entrepreneurs-in-agri-food-development/?viewAsMember=true
In partnership with Innovation, Science and Economic Development Canada (ISED).

Thursday Sep 28, 2023
Episode 18: A Journey to Wellness and Entrepreneurship
Thursday Sep 28, 2023
Thursday Sep 28, 2023
In the face of personal tragedy, Lindsay discovered the healing power of nurturing life and growth through her business. "I Love Microgreen" became more than just a venture; it became her pathway to grieve, recover, and rise above the darkness when her father faced his own battle.
Lindsay, the visionary force behind "I Love Microgreen," is a remarkable entrepreneur who has transformed a family-owned business into something truly extraordinary. Her passion for microgreens goes beyond culinary delight; it's a dedication to harnessing nature's powerhouse of nutrients and flavors, bringing incredible health benefits to her community.
What sets Lindsay apart is her unwavering commitment not only to creating creative and delectable recipes using these tiny greens but also to making a profound impact on the well-being of her community. Her journey is not just about entrepreneurship; it's a mission to battle adversities and champion her Metis and indigenous heritage.
From her indigenous heritage to the trials and triumphs of being a female founder in the food industry, Lindsay's story is one of resilience, dedication, and the transformative power of microgreens.
Check out I Love Microgreen's Facebook and Instagram.
What's FEAD? Female Entrepreneurs in Agri-Food Development is a program dedicated to empowering and advancing women entrepreneurs in the dynamic food processing sector.
Learn more at www.fead.ca
Follow us on social media:
Instagram: https://www.instagram.com/feadprogram/
LinkedIn: https://www.linkedin.com/company/fead-female-entrepreneurs-in-agri-food-development/?viewAsMember=true

Monday Sep 11, 2023
Episode 17: Establishing a Strong Brand Voice & Personality
Monday Sep 11, 2023
Monday Sep 11, 2023
Raquel Vigueras uncovers the spicy secrets behind successful brand-building in the hot sauce industry. In this episode, we're turning up the heat with Raquel, the mastermind behind Pueblo Chili hot sauce.
Raquel was raised in Swift Current, SK. She had a fiery passion for graphic design and web development from a young age. Her journey into the world of hot sauce began in a college conceptualization class where she tackled the challenge of designing a brand from scratch. Little did she know, this would ignite her love for the hot sauce industry.
Join us as Raquel shares her transformational journey, from concept to brand identity, packaging design, and marketing, breathing life into a brand that didn't exist before.
Check out Pueblo Chili's website and Instagram.
What's FEAD? Female Entrepreneurs in Agri-Food Development is a program dedicated to empowering and advancing women entrepreneurs in the dynamic food processing sector.
Learn more at www.fead.ca
Follow us on social media:
Instagram: https://www.instagram.com/feadprogram/
LinkedIn: https://www.linkedin.com/company/fead-female-entrepreneurs-in-agri-food-development/?viewAsMember=true
In partnership with Innovation, Science and Economic Development Canada (ISED).

Monday Sep 11, 2023
Intro: What’s this podcast about?
Monday Sep 11, 2023
Monday Sep 11, 2023
Attention foodies, aspiring entrepreneurs, and Agri-food enthusiasts! The Friends of Feadies podcast is your must-listen. If you're hungry for success, seeking inspiration, or navigating the world of food entrepreneurship, this podcast is tailor-made for you.
What's FEAD? Female Entrepreneurs in Agri-Food Development is a program dedicated to empowering and advancing women entrepreneurs in the dynamic food processing sector.
Learn more at www.fead.ca
Follow us on social media:
Instagram: https://www.instagram.com/feadprogram/
LinkedIn: https://www.linkedin.com/company/fead-female-entrepreneurs-in-agri-food-development/?viewAsMember=true
In partnership with Innovation, Science and Economic Development Canada (ISED).

Monday Jun 26, 2023
Monday Jun 26, 2023
This episode we had the pleasure of talking with Matthew Sobocan. Matthew is the Local Development Manager for Sobeys for Manitoba, Saskatchewan, and NW Ontario. He has over 35 years of experience working in grocery retail and the consumer packaged goods industry and provides a lot of valuable knowledge.
Have you been selling your product directly to your customers at farmers markets or trade shows and are ready for the next step? Entering the grocery retail market can seem like a daunting task but we are here to help and provide some great insight on how to build a retailer relationship to get onto store shelves and into the hands of more consumers. Listen as we discuss how stores like Sobeys are prioritizing local products and working with business owners to manage their output capacity and help with sales growth.
Learn more about AWESOME:
Learn more about FEAD
www.fead.ca
Instagram: @feadprogram
Contact Matthew Sobocan:
Email: Matthew.Sobocan@sobeys.com
Phone: (204)487-5849
Check out women entrepreneurs that have their products on the shelves of Sobeys, Safeway and IGA:
https://www.sobeys.com/en/supporting-women-owned-business/
https://www.safeway.ca/supporting-women-owned-business/
https://west.iga.ca/supporting-women-owned-business/

Tuesday Dec 06, 2022
Tuesday Dec 06, 2022
Welcome to the final episode from the 2022 AWESOME Conference. We are excited to share the presentation from the keynote speaker, Amy Kaban, founder and CEO of Parkerview Brews Kombucha. Amy founded her company in 2017 and has grown Parkerview Brews to where it is now available in over 200 retail locations across Saskatchewan. Amy is a Founder who has built her business from the ground up and when it comes to entrepreneurship and business development, Amy is a wealth of knowledge! Listen in to hear Amy’s valuable presentation where she shares her business journey and the important things she’s learnt along the way.
Learn more about FEAD: www.fead.ca
Instagram: @feadprogram
Connect with Amy & Parkerview Brews:
www.parkerviewbrews.com
Instagram: @parkerviewbrewskombucha

Tuesday Dec 06, 2022
Episode 15: Achievement Awards Panel – Part 2 (2022 AWESOME Conference)
Tuesday Dec 06, 2022
Tuesday Dec 06, 2022
Welcome to part two of the Achievement Awards panel chat that was recorded live at the 2022 AWESOME Conference. This panel highlights the 5 recipients of the Outstanding Mentor award: Crystal Milburn (Prairie Bee Meadery), Shakirat Edoho (Atare Foods), Kareema Batal (Neo Juicery), Angela Seto (Three Foragers Bee Co.), and Dalia Kohen (Wild Folk). The panel was moderated by Miriam Johnson (CEO, WESK). Listen in to hear these accomplished founders discuss facility ownership, sustainability, female entrepreneurship and more.
Learn more about FEAD: www.fead.ca
Instagram: @feadprogram
Connect with the panel:
Crystal (Prairie Bee Meadery): www.prairiebeemeadery.ca
Instagram: @prairiebeemeadery
Shakirat (Atare Foods, 9jafoodie blog): www.9jafoodie.com
Instagram: @9jafoodie
Kareema (Neo Juicery): www.neojuicery.com
Instagram: @neojuicery
Angela (Three Foragers Bee Co.): www.threeforagers.ca
Instagram: @threeforagers
Dalia (Wild Folk): www.drinkwildfolk.com
Instagram: @drinkwildfolk
Moderator - Miriam Johnson (WESK): www.wesk.ca

Tuesday Dec 06, 2022
Episode 14: Achievement Awards Panel – Part 1 (2022 AWESOME Conference)
Tuesday Dec 06, 2022
Tuesday Dec 06, 2022
This episode is part one of the Achievement Awards panel chat from the 2022 AWESOME Conference. This panel highlights the 5 recipients of the Rising Startup award: Raquel Vigueras (Pueblo Chili Co.), Amanda DeSutter (Amanda Lynn Gluten Free), Lindsay Beaulieu (I Love Microgreens), Betsy Hiebert (Cocoabeans Gluten-Free Bakeshop), and Sondra Pearn (Lake Life Caesar Co.). The panel was moderated by Miriam Johnson (CEO, WESK). Listen in to hear these inspiring founders discuss business goals, challenges, as well as their life and entrepreneurial tips.
Learn more about FEAD: www.fead.ca
Instagram: @feadprogram
Connect with the panel:
Raquel (Pueblo Chili Co.): www.pueblochili.co
Instagram: @pueblochili.co
Amanda(Amanda Lynn Gluten Free): www.algf.biz
Instagram: @amandalynn_glutenfree
Lindsay (I Love Microgreens): www.facebook.com/ilovemicrogreensrd
Instagram: @ilovemicrogreens
Betsy (Cocoabeans Bakeshop): www. cocoabeansgf.com
Instagram: @cocoabeansgf
Sondra (Lake Life Caesar Co.): www. lakelifecaesar.com
Instagram: @lakelifecaesar
Moderator - Miriam Johnson (Women Entrepreneurs of Saskatchewan): www.wesk.ca
