Friends of Feadies

Episode 12: Sales: Fostering the Success of Local Producers (Julianna Tan – The Little Market Box/Those Girls at the Market)

Julianna Tan is a chocolatier with a passion for supporting local and is the co-founder of two successful businesses in Saskatoon, SK. Julianna started her journey as a farmers’ market vendor and now supports over 100 local food-producers and artisans through her online platform, The Little Market Box. She cares deeply about local producers and through The Little Market Box, Julianna helps support the individuals and families who rely on the farmers’ market as their livelihood.

In this episode, we continue our discussion on markets and local supply chains. Listen in to hear Julianna share her entrepreneurial experience and discuss the importance of strong community relationships, creating an authentic connection with your customers, and advice for aspiring entrepreneurs.

Learn more about FEAD: www.fead.ca
Instagram: @feadprogram

Connect with Julianna:
The Little Market Box
www.thelittlemarketbox.com
Instagram: @thelittlemarketbox
Those Girls at the Market
www.thosegirlsatthemarket.com
Instagram: @thosegirlsatthemarket

Episode 11: Sales: Preparing for Market Vendor Success (Jodi Dore - The Chai Wallahs)

This episode is all about markets! Our guest, Jodi Dore, is the co-founder and owner of The Chai Wallahs based out of Red Deer, AB. Jodi and her business partner, Heather, started selling Chai Products at small Farmers’ Markets almost two decades ago. Jodi has a lot of advice and information to relay around markets: what to expect, creating a positive experience, nurturing relationships, and building a supportive community.
Are you thinking about selling your product at a local market? When done right, markets can be your most dense period of sales and connections. If you grow, bake, or create things as a hobby, you may have thought about selling them at a market. Farmers’ Markets are a great opportunity to grow a business and strengthen local food systems. Before you venture down the path of becoming a market vendor, some
preparation is needed.

Learn more about FEAD: www.fead.ca
Instagram: @feadprogram

Connect with Jodi & The Chai Wallahs:
www.thechaiwallahs.com
Instagram: @chai.wallahs

Episode 10: AWESOME Food Founders Panel – Empowering Women’s Conference at Canada’s Farm Show (Barb Stefanyshyn-Cote, Lindsay Beaulieu, Shakirat Edoho, Erin Kernaleguen)

This is a special episode as we are sharing a live panel discussion put on by AWESOME at the Empowering Women’s Conference that took place at Canada’s Farm Show in Regina, SK. Canada’s Farm Show held their 4th annual Empowering Women’s Conference presented by Farm Credit Canada on June 22nd, 2022. The Empowering Women’s Conference is for all women who
want to enhance their family life, community, career, and industry. Thank you to FCC and
Canada’s Farm Show for inviting us to host this inspiring panel!

The panel was moderated by Barb Stefanyshyn-Cote (co-founder of Black Fox Farm and
Distillery) and the panelists you will hear from are Lindsay Beaulieu (Founder of iloveMicrogreens), Shakirat Edoho (Founder of Atare Foods), and Erin Kernaleguen (co-founder of Living Sky Farms). Listen in to hear the Founders discuss the unique challenges of being a Female Founder, resilience, entrepreneurial tips, and more.

Learn more about FEAD: www.fead.ca
Instagram: @feadprogram

Follow Barb & Black Fox Farm Distillery:
www.blackfoxfarmanddistillery.com
Instagram: @blackfox_farm

Follow Shakirat & 9jafoodie:
www.9jafoodie.com
Instagram: @9jafoodie

Follow Lindsay & iloveMicrogreens:
Facebook: @ilovemicrogreensrd

Follow Erin & Living Sky Farms:
www.livingskyfarms.ca
Instagram: @livingskyfarmssk

Episode 9: Product Development: Finding Creative Solutions for Food Processors: Prairie Research Kitchen (Mavis McRae – Prairie Research Kitchen)

Mavis McRae is the Director of Prairie Research Kitchen. Prairie Research Kitchen is a program offered by Red River College Polytechnic in Winnipeg, MB and brings together a unique blend of food science and culinary arts. Mavis has led the development of Red River College Polytechnic’s Culinary Research program since 2014. She has worked in the Manitoba agri-food industry for 25 years specializing in the areas of food product development, food safety, project management, and new business development.  
In this episode, Mavis shares the services that are available to food and beverage processors at the Prairie Research Kitchen. She expands on how the program is an ideal and accessible partner for businesses, the benefits of tying together the culinary arts and food sciences and how the program compliments larger facilities such as the Saskatchewan Food Centre and Leduc Food Centre.

Learn more about AWESOME:
www.beawesome.ca
Instagram: @beawesome.ca

Contact Mavis McRae and Prairie Research Kitchen:
www.rrc.ca/research-kitchen

Episode 8: Product Development: Working with a Product Development Team (Sara Lui - Saskatchewan Food Industry Development Centre)

Sara Lui is the Director of New Product Innovation at the Saskatchewan Food Industry Development Centre in Saskatoon, SK. Sara and her team assist food entrepreneurs with the development of innovative food products. A product development team can provide expert advice on the regulatory requirements and designing associated with food products. Whether a food business is wanting to introduce their product to the marketplace, troubleshoot a problem, increase production or customize a recipe, working with a development team will put a business on the right track to achieving a high-quality and successful product.

In this episode, Sara explains why having a standardized recipe is important, key things to avoid when scaling up your production, as well as the many ways her team assists businesses with their product development.

Learn more about FEAD: www.fead.ca
Instagram: @feadprogram
 
Contact Sara Lui:
Email: slui@foodcentre.sk.ca
Saskatchewan Food Industry Development Centre prospective client form: https://foodcentre.sk.ca/prospective-client-form/

Episode 7: Tips For Grocery Retailing – Entrepreneur’s Perspective (Amy Kaban – Parkerview Brews Kombucha)

In this episode, we discuss the entrepreneur’s side of entering the grocery retail market. We had the pleasure of chatting with Amy Kaban, founder and owner of Parkerview Brews Kombucha. Parkerview Kombucha is a Canadian beverage company founded in 2017 that can currently be found in over 120 locations across Saskatchewan and has plans to expand throughout Western Canada.

Have you been selling your product directly to your customers at farmers markets or trade shows and are ready for the next step? Entering the grocery retail market can seem like a daunting task and Amy provides some great insight on how to get your product onto store shelves. Listen in as Amy shares helpful tips on how to approach grocery retailers, the importance of building strong retailer relationships, and how to prepare yourself for pitching to buyers.
Enjoy!

 

Learn more about FEAD: www.fead.ca
Instagram: @feadprogram

Connect with Amy and Parkerview Brews Kombucha:
www.parkerviewbrews.com
Instagram: @parkerviewbrewskombucha
Facebook: /parkerviewbrewskombucha

AWESOME Achievement Awards 2021 Recipient - Leanne Kisil Solbru Elixirs

Every year AWESOME celebrates women in Canadian Prairie food and beverage manufacturing! Listen to one of 2021's Achievement Award recipients, Leanne Kisil, owner of Solbru Elixirs. Based in Vancouver, BC but originally from Winnipeg, MB, Solbru Elixir provides alcohol-free elixirs with functional mushrooms and herbs. Leanne has created four unique flavours with very intentional names that are based around her personal journey.

Leanne shares her story on overcoming challenges, the power of resilience, the importance of taking time for yourself and what inspired her to create an alcohol-free product.

 

Learn more about AWESOME:

www.beawesome.ca

Instagram: @beawesome.ca

 

Follow Leanne / Solbru Elixirs:

www.solbru.com

Instagram: @solbruelixirs

AWESOME Achievement Awards 2021 Recipient - Hailey Jefferies Prairie Fava

Every year AWESOME celebrates women in Canadian Prairie food and beverage manufacturing! Listen to one of 2021's Achievement Award recipients, Hailey Jefferies, owner of Prairie Fava. Based in Glenboro, MB, Hailey is regenerating an industry for the ancient fava bean and creating the link between farmers and food manufacturing companies motivated to meet the growing demand for nutritious and sustainable foods and innovative food products.

Listen to Hailey speak to why we shouldn't take access to good food for granted, and why patience, persistence and a support system are required when running a food business especially when you're also a new mom!

 

Learn more about AWESOME:

www.beawesome.ca

Instagram: @beawesome.ca

 

Follow Hailey / Prairie Fava:

www.prairiefava.com

Instagram: @prairiefava