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Our podcast is aimed at supporting the development and growth of women-owned food and beverage processing businesses in the Canadian prairies. Our guests include industry experts as well as food and beverage entrepreneurs to provide knowledge, real world examples and inspiration. Check out our other programs and join our member base for free at www.fead.ca
Episodes
Wednesday Feb 16, 2022
Wednesday Feb 16, 2022
Taheera Fidaali is a Chartered Professional Accountant with 12 years experience in accounting & finance. She runs her own consulting business TULA, CPA where she supports business owners with financial management, taxes and CFO services. Previously, she worked at McCain Foods travelling to many different countries, learning and sharing best practices for product cost management.
In this episode, Taheera explains how to calculate your product cost, some key expense areas to watch out for and how this information is important for determining the price of your product. Plus as a bonus we are linking a product costing exercise and template spreadsheet you can access to practice on your own business.
https://docs.google.com/spreadsheets/d/1MAZVL-RjH4DDRosGNEP8tp5KKofFP5xEaipH6aD_iZY/edit?usp=sharing
Learn more about FEAD:
www.fead.ca
Instagram: @feadprogram
Connect with Taheera:
Instagram: @tula.cpa
Facebook: /tulacpa
Email: taheera@tulacpa.com
Monday Feb 14, 2022
Monday Feb 14, 2022
We are honored to have had Daria Malin of Boost Strategic Coaching and author of Hands-On Marketing; The Small Business-Owner’s Guide to Advertising & Branding as our first guest on the podcast. Daria has spoken to both Awesome Accelerator groups in the past so we knew first hand how valuable her knowledge of sales and marketing is.
In this episode, Daria shares her approach to developing clear, concise messaging that is tailored to the different relationships that are key to your business. We discuss messaging to the end customer as an obvious key stakeholder but what about other groups such as suppliers and retailers? Listen to learn how you can use the same tool to develop effective messaging in all areas of your business. Plus Daria sprinkles in a few other hot marketing tips throughout.
Enjoy!
Learn more about FEAD
Instagram: @feadprogram
Learn more from Daria:
Instagram: @booststrategiccoaching
Facebook: /booststrategiccoaching
Get her book: www.boostcoaching.ca/book
Monday Jan 31, 2022
Monday Jan 31, 2022
Daria is back to walk through the exercise discussed in the previous episode with Awesome member, and entrepreneur Grace Clark. Grace is the co-owner of Nutrimeals, a Calgary based meal prep company that delivers fresh, healthy, and delicious pre-made meals delivered across Alberta and directly to your door. Her business is making it possible for healthy meals and convenience to co-exist.
Listen in on this coaching call between Daria and Grace and take some time to apply the lessons to your own business to clarify your messaging.
Enjoy!
Learn more about FEAD
Instagram: @feadprogram
Learn more about Nutrimeals:
Instagram: @nutrimeals.ca
Facebook: /nutrimeals.ca
Learn more from Daria:
Instagram: @booststrategiccoaching
Facebook: /booststrategiccoaching
Get her book: https://www.amazon.ca/Hands-Marketing-Business-Advertising-Branding/dp/1988172225/
